Hello, I'm Emmeline.
Marketer-turned-UI/UX designer following a passion for design.
I've done UX/UX projects for AirAsia, Fish Mart SAKURAYA, Convo and Amret.
I do freelance graphic design and illustration in my spare time.
I'm always eager to learn new things.
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I taught myself Japanese to JLPT N4 Level in 2 months.
Marketer-turned-UI/UX designer following a passion for design.
Welcome to my Portfolio!
As a UI/UX designer with a keen eye for aesthetics and a graduate in Business Management from Singapore Management University, I merge marketing acumen with design to create solutions that resonate with users.
Feel free to explore my work below.
Project timeline: 2022 - 2023
Revamping I-Ordering UI/UX
Led UI & UX design for an intuitive web app with membership rebates & a digital wallet. Launched in August 2023.
View Case Study ➔
Project timeline: 2025 (Ongoing)
AirAsia MOVE
AirAsia Super App User research & UX design
Redesigned a trip recommender for 5.4M users, streamlining personalisation and multi-booking flows.
View Case Study ➔
Project timeline: 2025
International eCommerce Website
Design Lead for a team of 3 UI/UX designers to create a UI design system, conduct UX research, and design a Shopify-integrated website from the ground up.
View Case Study ➔
Project timeline: 2025
AI Interviewer Platform
Redesigned onboarding and UI/UX to improve navigation, engagement, and transparency in AI-driven interviews. Users found the AI robotic and we came out with ways to humanise the platform.
View Case Study ➔
Designathon time line: 2022

Huawei Watch Face Designathon (APAC)

Fusing style with functionality for aesthetically pleasing, intuitive interfaces.

Development
Prototyping
UI Design
To design and develop innovative smartwatch interfaces that embody the themes of harmony and connection.

View Case Study

PortfolioFish Mart SAKURAYAAirAsiaAmretConvo
CV/Resume
8541 5621
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