Since the successful launch of Fish Mart SAKURAYA's i-ordering system, Fish Mart SAKURAYA aims to open a brand new restaurant at 313@somerset on Feb 2024, with a fully digital ordering platform that requires no menus, tailored for the tech-savvy and affluent diners at central Singapore.

In order to understand the issues faced with by Fish Mart SAKURAYA's system, I interviewed 10 of our restaurant managers. Here are the pain points gathered from these discussions:

As a result we would like to implement the following

After identifying the necessary features, actions, and information from the previous phases, I quickly moved into sketching to map out the user flow. A few iterations on paper helped solidify the general idea, and I then switched to Figma for easier adjustments and refinements.

To address this, I designed a self-service login details recovery feature. The design included a clear and intuitive interface that guided users through a step-by-step process to retrieve their login details. Security measures, such as email verification, were integrated to ensure the process was both user-friendly and secure.

I redesigned the interface to unify all menu items into a single, comprehensive screen. This involved creating a visually appealing layout with clearly defined categories and an intuitive search function. Icons and minimalistic design elements were used to reduce cognitive load and make navigation straightforward, ensuring users could easily find and order their desired items.

I enhanced the menu descriptions by incorporating high-resolution images and detailed text information for each item. This included a list of ingredients, allergen warnings, and translations. Expandable sections were used to provide detailed information without cluttering the interface, allowing users to access the information they needed while keeping the menu visually clean.

I integrated multiple secure payment methods into the app, including credit cards, digital wallets, and reward points. The payment interface was designed to be straightforward and secure, featuring a clean layout with clear instructions and confirmation steps. This design ensured a seamless and convenient checkout process, reducing the need for physical transactions.

I designed a real-time order tracking feature that provided users with updates on their order status. The interface included a visual progress indicator and estimated wait times, displayed prominently in the app. This design kept users informed and reduced uncertainty, enhancing their overall experience by providing transparency and timely updates.

Despite our clear vision and positive progress, the Sake⁺ i-ordering project had to scale back most features due to budget and timeline constraints, retaining only the login details retrieval system. This experience provided valuable insights into prioritizing features and managing resources effectively for future projects.

As a UX designer, this project taught me the importance of prioritizing features and managing resources effectively. It reinforced the need for flexibility and adaptability in the design process, ensuring that key functionalities are maintained even when facing constraints. Additionally, I gained valuable insights into balancing user needs with practical limitations, which will guide me in delivering impactful and efficient solutions in future projects.